The Necessity of a Dynamic Business Environment

Ellen Chang
5 min readNov 2, 2020

I wrote almost 2 months ago now that the startup rate in the US, and in many mature economies, has been going down. Given that I am surrounded by startups and new businesses in my work, I was flabbergasted by learning this fact and sought to learn more, and so embarked on an amateur research journey.

I learned that, indeed, the rate had been dwindling since the 70s, and that the millennial generation is the least likely to start a business — even though they are a fairly large generation (when compared to Gen X) and have technology and the lower…

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